Entre � Entrepreneurship Club of IIM Ahmedabad

The Entre store sits pretty beside the mess, in the main pathway along the old campus. Our Store boasts of an impressive collection of T-shirts, coffee mugs and a wide range of souvenirs updated with well designed and customized stock units from time to time.

Every souvenir in the store has a separate story to tell; about tales of perseverance, of the intense competition and rivalry, the challenge of selling to people and what not. These tales are taken straight from the lives of WIMWI’s own children, the PGP-1s, T-Nite and more.

Does the store look at every purchase as just another money making activity???...NEVER!!! Many a time, one comes across alumni dropping by the store and picking up souvenir items.

To us, it represents a timeless journey of taking back the alumni to their college days, reminding them of their hard and exciting life at the campus. Every product is frequently updated with effective contribution coming from the current working group starting from the design & conception to the final product. This fact speaks volumes about the seamless knitting together of idea and emotional threads of different generations across the fabric of a single great legacy --- IIM Ahmedabad.

The store believes in sustainable growth and development with a social cause. The team has joined hands with Prayaas, a not for society within the campus for the education of underprivileged children. The store stocks and sells the T-shirts of Prayaas for no margin as the proceeds of the T-shirt sale goes to charity. Thus the store generates wealth for the benefit of underprivileged children in its own way.

“The only thing constant in the world, is change”

Our value proposition of changing goods periodically to align the product with the needs of the customers is what sets us apart. This calls for constant enthusiasm, patience, motivation and a passion for effecting changes in the stocks on display. Despite the hectic schedule and workload, the team has been quite successful in its objectives.